...And Television Was Made: A Cultural History of Television

Introduction

In his book "...And Television Was Made: A Cultural History of Television," Ellis Cashmore provides a comprehensive and engaging account of the development of television from its early beginnings to its current status as a global phenomenon. Cashmore argues that television has had a profound impact on our culture, shaping our values, beliefs, and behaviors. He explores the ways in which television has influenced our understanding of the world, our relationships with others, and our sense of self.

The Early Days of Television

Cashmore begins his history of television with a look at the early days of the medium, when it was still a novelty and a source of wonder. He describes the excitement and anticipation that surrounded the first public demonstrations of television, and he traces the development of the technology that made television possible. Cashmore also discusses the early programming that was broadcast on television, and he shows how it reflected the values and interests of the time.

The Golden Age of Television

The 1950s and 1960s are often considered to be the golden age of television. During this time, television became a fixture in American homes, and it played a major role in shaping the culture of the era. Cashmore discusses the rise of the sitcom, the variety show, and the news broadcast, and he shows how these programs helped to define the American identity. He also explores the impact of television on social and political movements, such as the civil rights movement and the Vietnam War.

The Decline of Network Television

In the 1970s and 1980s, network television began to decline in popularity. This was due in part to the rise of cable television, which offered viewers a wider variety of programming options. Cashmore discusses the challenges that network television faced during this time, and he shows how the medium adapted to the changing landscape. He also explores the impact of television on the film industry, and he shows how the two industries began to converge.

The Future of Television

In the final chapter of his book, Cashmore looks to the future of television. He discusses the challenges that television faces in the digital age, and he speculates on the ways in which the medium might evolve. Cashmore argues that television will continue to play a major role in our culture, and he encourages us to think critically about the impact of television on our lives.

Conclusion

"...And Television Was Made" is a fascinating and informative look at the history of television. Cashmore provides a wealth of information about the medium, and he offers a thoughtful analysis of its impact on our culture. This book is a must-read for anyone who is interested in the history of television or in the role of media in society.

Why You Should Buy This Book

If you are interested in learning more about the history of television, then you should definitely buy this book. Cashmore provides a comprehensive and engaging account of the development of television from its early beginnings to its current status as a global phenomenon. He explores the ways in which television has influenced our culture, shaping our values, beliefs, and behaviors. This book is a must-read for anyone who is interested in the history of television or in the role of media in society.