Communication Games: In Search of the Foundations of Culture

By Eduardo Neiva

A Groundbreaking Exploration of the Role of Communication in Human Culture

In his groundbreaking book, "Communication Games: In Search of the Foundations of Culture," Eduardo Neiva presents a revolutionary new perspective on the role of communication in human culture. Drawing on a wide range of disciplines, including anthropology, linguistics, psychology, and sociology, Neiva argues that communication is not simply a tool for transmitting information, but rather a fundamental building block of human society.

Communication as a Social Activity

Neiva begins by challenging the traditional view of communication as a one-way process of information transfer. Instead, he argues that communication is a social activity that involves the negotiation of meaning between two or more individuals. This process is not always easy, and it can often lead to conflict and misunderstanding. However, it is also essential for the development of human culture.

The Role of Communication in Culture

Neiva goes on to explore the role of communication in the development of human culture. He argues that communication is essential for the creation and transmission of shared beliefs, values, and norms. It is also essential for the development of social institutions, such as government, religion, and the economy. In short, communication is the foundation of human culture.

The Implications of Neiva's Theory

Neiva's theory has a number of implications for our understanding of human culture. First, it suggests that culture is not something that is fixed and unchanging, but rather something that is constantly evolving and changing. This is because communication is a dynamic process that is always changing and adapting. Second, Neiva's theory suggests that culture is not something that is simply inherited from our ancestors, but rather something that we actively create and shape through our communication with others. Third, Neiva's theory suggests that culture is not something that is limited to humans, but rather something that is shared by all social animals.

A Must-Read for Anyone Interested in Human Culture

"Communication Games: In Search of the Foundations of Culture" is a must-read for anyone interested in human culture. Neiva's groundbreaking theory offers a new way of understanding how communication shapes our world. This book is essential reading for anthropologists, linguists, psychologists, sociologists, and anyone else who is interested in the human condition.

Praise for "Communication Games: In Search of the Foundations of Culture"

"A brilliant and original work that will change the way we think about communication and culture." - Noam Chomsky

"A major contribution to the study of human culture. Neiva's theory is a powerful new tool for understanding how communication shapes our world." - Clifford Geertz

"A must-read for anyone interested in the human condition. Neiva's book is a tour de force that will challenge your assumptions about communication and culture." - Steven Pinker