Cordel Advertising: The Consumption's Motive

By Gilmar de Carvalho

Introduction

In his book "Cordel Advertising - the Consumption's Motive", Gilmar de Carvalho explores the relationship between advertising and consumption, arguing that advertising is a powerful tool that can be used to shape people's desires and behaviors. Carvalho draws on a variety of sources, including psychology, sociology, and economics, to build his case. He also provides numerous examples of how advertising is used in practice to sell products and services.

The Power of Advertising

Advertising is a powerful tool that can be used to shape people's desires and behaviors. This is because advertising works on a subconscious level, bypassing our rational thinking and appealing directly to our emotions. Advertisers use a variety of techniques to grab our attention and make us want to buy their products, including:

• Repetition: Repetition is one of the most effective ways to get people to remember a product or service. The more often people see an ad, the more likely they are to remember it and the more likely they are to buy the product or service.
• Emotion: Advertising often appeals to our emotions, such as our desire for love, acceptance, and success. By tapping into our emotions, advertisers can make us feel like we need their products or services in order to be happy and fulfilled.
• Social proof: Social proof is the idea that we are more likely to do something if we see other people doing it. Advertisers often use social proof in their ads by showing people who are happy and successful using their products or services.

The Consumption's Motive

Advertising is not just about selling products and services. It is also about creating a desire for consumption. Advertisers want us to believe that we need their products or services in order to be happy and fulfilled. They want us to believe that we are not good enough without their products or services.

This desire for consumption can have a negative impact on our lives. It can lead to debt, stress, and anxiety. It can also lead to environmental degradation and social inequality.

Conclusion

Advertising is a powerful tool that can be used for good or for evil. It is important to be aware of the power of advertising and to be critical of the messages that we are exposed to. We need to be able to resist the temptation to buy things that we don't need and to focus on what is truly important in life.

Call to Action

If you are interested in learning more about the relationship between advertising and consumption, I encourage you to read "Cordel Advertising - the Consumption's Motive" by Gilmar de Carvalho. This book is a valuable resource for anyone who wants to understand how advertising works and how to resist its negative effects.