Darwin Goes Shopping: Sex, Evolution, and Consumption

In his groundbreaking book, "Darwin Goes Shopping: Sex, Evolution, and Consumption," Geoffrey Miller argues that human consumption is not simply a matter of economic behavior, but rather a complex evolutionary process driven by sexual selection. Miller draws on a wide range of evidence from biology, anthropology, psychology, and economics to show how our desire for goods and services is shaped by our evolutionary history.

The Evolution of Desire

Miller begins by arguing that human beings are not simply rational economic actors, but rather creatures driven by desires. These desires are not simply arbitrary, but rather have been shaped by millions of years of evolution. Our desire for food, shelter, and sex are all essential for our survival and reproduction. However, Miller argues that our desires go beyond these basic needs. We also desire things like status, beauty, and power. These desires are not simply frivolous, but rather serve important evolutionary functions.

The Sexual Marketplace

Miller argues that the key to understanding human consumption is to understand the sexual marketplace. In the sexual marketplace, men and women compete for mates by displaying their wealth, status, and other desirable qualities. The goods and services that we consume are often used as signals of our fitness and desirability. For example, a man might buy a sports car to attract women, or a woman might buy a designer dress to attract men.

The Consumer Society

Miller argues that the modern consumer society is a product of the sexual marketplace. The vast array of goods and services that we have access to today is a result of the competition between men and women for mates. The consumer society has also created new opportunities for people to express their individuality and creativity. However, Miller also warns that the consumer society can be a source of anxiety and dissatisfaction.

Conclusion

Miller concludes by arguing that we need to understand the evolutionary psychology of consumption in order to make informed decisions about our own lives and the future of our society. He calls for a new approach to economics that takes into account the role of sexual selection in human behavior.

Why You Should Read This Book

"Darwin Goes Shopping" is a fascinating and thought-provoking book that will change the way you think about human consumption. Miller's writing is clear and engaging, and he does an excellent job of presenting complex scientific concepts in a way that is accessible to a general audience. This book is a must-read for anyone interested in evolution, psychology, economics, or human behavior.

Where to Buy

"Darwin Goes Shopping" is available in hardcover, paperback, and audiobook formats. You can purchase the book from Amazon, Barnes & Noble, or your local bookstore.