Dictionary of Measurement and Research in Public Relations and Communication

Don W. Stacks

Introduction

The Dictionary of Measurement and Research in Public Relations and Communication is a comprehensive and authoritative reference work that provides definitions and explanations of key terms and concepts used in the fields of public relations and communication research. This dictionary is an essential resource for students, scholars, and practitioners who need to understand the language and methods of these disciplines.

Key Features

• Over 1,500 entries: The dictionary includes over 1,500 entries, covering a wide range of topics, including:
  • Public relations theory and practice
  • Communication research methods
  • Media and technology
  • Measurement and evaluation
  • Ethics and law
• Clear and concise definitions: Each entry provides a clear and concise definition of the term or concept, as well as examples of how it is used in practice.
• Cross-references: Cross-references help readers to find related terms and concepts.
• Appendices: The dictionary includes several appendices, including a list of acronyms and abbreviations, a glossary of statistical terms, and a list of resources for further research.

Benefits of the Dictionary

The Dictionary of Measurement and Research in Public Relations and Communication offers a number of benefits to readers, including:

• A comprehensive and authoritative reference work: This dictionary is the most comprehensive and authoritative reference work available on the topics of public relations and communication research.
• Clear and concise definitions: The clear and concise definitions make this dictionary easy to use and understand.
• Cross-references and appendices: The cross-references and appendices help readers to find related terms and concepts, and to further their research.

Conclusion

The Dictionary of Measurement and Research in Public Relations and Communication is an essential resource for students, scholars, and practitioners who need to understand the language and methods of these disciplines. This dictionary is a valuable addition to any library or bookshelf.

Order Your Copy Today!

The Dictionary of Measurement and Research in Public Relations and Communication is available now from your favorite bookseller. Order your copy today and start exploring the world of public relations and communication research!