Everything Your Gurus Didn't Tell You About Business Communication

By Roger Cahen

Introduction

In today's fast-paced business world, effective communication is more important than ever. Yet, many professionals struggle to communicate effectively with their colleagues, clients, and customers. This is often because they are relying on outdated or ineffective communication strategies.

In his book, Everything Your Gurus Didn't Tell You About Business Communication, Roger Cahen shares his insights on how to communicate effectively in the business world. Cahen draws on his extensive experience as a business consultant and communication expert to provide practical advice and strategies that can help you improve your communication skills and achieve your business goals.

Key Insights

Cahen's book is packed with valuable insights on business communication. Here are a few of the key takeaways:

• Communication is a two-way street. It's not just about talking; it's also about listening. When you listen actively, you can better understand the needs and concerns of your audience and tailor your message accordingly.
• Clarity is key. When you're communicating, make sure your message is clear and concise. Avoid jargon and technical terms that your audience may not be familiar with.
• Be persuasive. When you're trying to convince someone of your point of view, it's important to be persuasive. This doesn't mean being aggressive or pushy; it means presenting your arguments in a clear and compelling way.
• Be authentic. People are more likely to trust and believe you if you're authentic and genuine. Don't try to be someone you're not; just be yourself.

Practical Strategies

In addition to providing valuable insights, Cahen also offers a number of practical strategies that you can use to improve your communication skills. These strategies include:

• Use active listening techniques. When you're listening to someone, make eye contact, nod your head, and ask questions to show that you're engaged.
• Be clear and concise. When you're speaking or writing, make sure your message is clear and concise. Avoid jargon and technical terms that your audience may not be familiar with.
• Use persuasive techniques. When you're trying to convince someone of your point of view, use persuasive techniques such as providing evidence, using logical arguments, and appealing to emotions.
• Be authentic. People are more likely to trust and believe you if you're authentic and genuine. Don't try to be someone you're not; just be yourself.

Conclusion

Everything Your Gurus Didn't Tell You About Business Communication is a valuable resource for anyone who wants to improve their communication skills and achieve their business goals. Cahen's insights and strategies are practical, actionable, and effective. If you're looking to take your communication skills to the next level, I highly recommend reading this book.

Call to Action

If you're ready to improve your communication skills and achieve your business goals, order your copy of Everything Your Gurus Didn't Tell You About Business Communication today. You won't be disappointed.