Hollywood Hoopla: Creating Stars and Selling Movies In The Golden Age - Robert S. Sennett
Hollywood Hoopla: Creating Stars and Selling Movies In The Golden Age - Robert S. Sennett
A Behind-the-Scenes Look at the Golden Age of Hollywood
In Hollywood Hoopla, Robert S. Sennett takes readers on a fascinating journey through the Golden Age of Hollywood, revealing the inner workings of the studio system and the strategies used to create stars and sell movies. Drawing on a wealth of primary sources, including studio records, trade publications, and interviews with industry insiders, Sennett paints a vivid picture of a time when Hollywood was at its peak.
The Star System
One of the most important aspects of the Golden Age of Hollywood was the star system. Studios carefully cultivated the images of their stars, creating personas that would appeal to a wide range of audiences. Stars were often given exclusive contracts that gave the studios complete control over their careers. In return, the studios provided stars with salaries, publicity, and other perks.
The Studio System
The studio system was a complex and hierarchical organization. At the top were the studio heads, who had complete control over all aspects of production. Below the studio heads were the producers, who oversaw the day-to-day operations of the studios. The producers were responsible for hiring directors, actors, and crew members, as well as for overseeing the production of films.
The Marketing Machine
The studios also had a powerful marketing machine at their disposal. They used a variety of methods to promote their films, including advertising, publicity stunts, and personal appearances by stars. The studios also worked closely with exhibitors to ensure that their films were shown in the best possible theaters.
The Golden Age of Hollywood
The Golden Age of Hollywood was a time of great creativity and innovation. The studios produced a wide range of films, from big-budget musicals to small-scale dramas. Many of the films from this era are considered to be classics of American cinema.
The End of the Golden Age
The Golden Age of Hollywood came to an end in the late 1940s and early 1950s. A number of factors contributed to the decline of the studio system, including the rise of television, the breakup of the major studios, and the changing tastes of audiences.
Hollywood Hoopla
Hollywood Hoopla is a must-read for anyone interested in the Golden Age of Hollywood. Sennett's book provides a fascinating look at the inner workings of the studio system and the strategies used to create stars and sell movies. This book is a valuable resource for scholars, film buffs, and anyone else interested in the history of Hollywood.
Why You Should Buy This Book
If you are a fan of classic Hollywood cinema, then Hollywood Hoopla is a must-read. This book provides a fascinating look at the inner workings of the studio system and the strategies used to create stars and sell movies. Sennett's book is a valuable resource for scholars, film buffs, and anyone else interested in the history of Hollywood.
Here are a few reasons why you should buy this book:
- It is a well-researched and informative book that provides a fascinating look at the Golden Age of Hollywood.
- It is written in an engaging and accessible style that makes it easy to read.
- It is full of interesting anecdotes and behind-the-scenes stories about the stars and movies of the era.
- It is a valuable resource for scholars, film buffs, and anyone else interested in the history of Hollywood.
So what are you waiting for? Order your copy of Hollywood Hoopla today!