Marketing of Terror: How Fear and Insecurity Sell War

In "Marketing of Terror," Francisco Paulo de Melo Neto argues that the war on terror is a carefully crafted marketing campaign designed to sell fear and insecurity to the public. He draws on a wealth of evidence to support his claims, including interviews with government officials, military leaders, and marketing experts.

Fear and Insecurity as Marketing Tools

Neto argues that fear and insecurity are powerful marketing tools that can be used to manipulate people's behavior. He cites examples from history, such as the use of fear to sell war bonds during World War I and the use of fear to justify McCarthyism in the 1950s.

In the case of the war on terror, Neto argues that the government has used fear to justify a wide range of policies, including the invasion of Iraq, the Patriot Act, and the creation of the Department of Homeland Security. He also argues that the media has played a role in spreading fear and insecurity by constantly reporting on terrorist attacks and threats.

The Consequences of Fear and Insecurity

Neto argues that the marketing of terror has had a number of negative consequences for society. He cites the following:

• Increased anxiety and stress: The constant bombardment of fear-inducing messages can lead to increased anxiety and stress levels. This can have a negative impact on people's physical and mental health.
• Reduced trust in government: When people feel that they are being manipulated by the government, they are less likely to trust it. This can lead to a breakdown in the social contract and a decline in civic engagement.
• Increased support for authoritarianism: Fear and insecurity can lead people to support authoritarian leaders who promise to protect them from harm. This can lead to a decline in democracy and human rights.

Conclusion

Neto concludes that the marketing of terror is a dangerous and destructive practice that must be stopped. He calls for a more honest and transparent approach to public communication about terrorism. He also calls for people to be more critical of the information they are presented with and to resist the temptation to be manipulated by fear.

Why You Should Read This Book

"Marketing of Terror" is a must-read for anyone who is interested in the war on terror and its impact on society. Neto provides a wealth of evidence to support his claims, and he writes in a clear and engaging style. This book will challenge your assumptions about the war on terror and leave you with a new understanding of how fear and insecurity are used to sell war.

How to Buy This Book

"Marketing of Terror" is available in hardcover, paperback, and audiobook formats. You can purchase it from Amazon, Barnes & Noble, or your local bookstore.