Mccann 50 Years In 2 - Jens Olesen & Altino Barros

Mccann 50 Years In 2 - Jens Olesen & Altino Barros

A Creative Journey Through Time

For over five decades, McCann has been a driving force in the advertising industry, shaping the way brands communicate with their audiences. In this captivating book, Jens Olesen and Altino Barros take readers on a journey through McCann's rich history, showcasing the agency's most iconic campaigns and the creative minds behind them.

A Treasure Trove of Advertising Excellence

From the early days of print advertising to the rise of digital media, McCann has consistently pushed the boundaries of creativity, producing work that has not only captured the attention of consumers but also left a lasting impact on the industry. This book is a treasure trove of advertising excellence, featuring case studies of some of McCann's most successful campaigns, including the iconic "I'd Like to Buy the World a Coke" and the heartwarming "Mean Joe Greene" spots.

The People Behind the Campaigns

But McCann's success is not just about great advertising; it's also about the people who make it happen. This book shines a spotlight on the talented individuals who have shaped McCann's creative legacy, from legendary copywriters like Bill Bernbach to visionary art directors like George Lois. Through personal anecdotes and behind-the-scenes stories, readers gain a glimpse into the minds of these creative geniuses and the passion that drives them.

A Must-Read for Advertising Enthusiasts

Whether you're an advertising professional, a student, or simply someone who appreciates great creativity, Mccann 50 Years In 2 is a must-read. This book is a celebration of advertising at its finest, offering a wealth of inspiration and insights into the art of creating truly memorable campaigns.

Key Features:

• Over 1500 stunning visuals, including print ads, TV commercials, and digital campaigns
• In-depth case studies of McCann's most iconic campaigns
• Personal anecdotes and behind-the-scenes stories from the creative minds behind the work
• A comprehensive timeline of McCann's history, from its early days to the present
• A must-have for advertising enthusiasts, students, and anyone interested in creativity

Why You'll Love This Book:

• Immerse yourself in the world of one of the most influential advertising agencies of all time
• Discover the secrets behind some of the most iconic campaigns in advertising history
• Gain inspiration and insights from the creative geniuses who shaped McCann's legacy
• Enjoy a visual feast of stunning advertising artwork and imagery
• Experience the evolution of advertising over five decades, from print to digital

Don't miss this opportunity to own a piece of advertising history. Order your copy of Mccann 50 Years In 2 today!