Net Positive: How Courageous Companies Thrive by Giving More Than They Take

In his groundbreaking book, Net Positive, Paul Polman, former CEO of Unilever, argues that businesses can and must be a force for good in the world. He presents a compelling case for why companies should adopt a "net positive" approach, which means creating more value for society than they extract from it.

Why Net Positive?

Polman begins by explaining the urgent need for businesses to change their ways. He points out that the current economic system is unsustainable, as it is based on the exploitation of natural resources and the creation of waste. This system is leading to climate change, pollution, and other environmental problems that are threatening the future of our planet.

Polman argues that businesses have a responsibility to address these problems. He believes that companies can no longer afford to focus solely on their own profits. They must also consider the impact of their activities on society and the environment.

The Net Positive Framework

Polman then presents his framework for net positive business. He identifies three key areas where companies can create value for society:

• Environmental sustainability: Companies can reduce their environmental impact by using renewable energy, reducing waste, and conserving natural resources.
• Social responsibility: Companies can improve the lives of their employees, customers, and communities by providing fair wages, safe working conditions, and access to education and healthcare.
• Economic prosperity: Companies can create economic prosperity by generating profits, creating jobs, and investing in the local economy.

Polman argues that companies that adopt a net positive approach will be more successful in the long run. They will be more resilient to environmental and social challenges, and they will be more attractive to investors and customers.

Case Studies

Polman provides several case studies of companies that have successfully adopted a net positive approach. These companies include Unilever, Patagonia, and Interface.

These companies have shown that it is possible to be profitable while also being sustainable and socially responsible. They have also shown that net positive businesses can make a real difference in the world.

The Call to Action

Polman concludes by calling on businesses to adopt a net positive approach. He believes that this is the only way to create a sustainable and just future for all.

Net Positive is a must-read for anyone who cares about the future of our planet. It is a powerful and inspiring book that will change the way you think about business.

Key Takeaways

• Businesses have a responsibility to address environmental and social problems.
• Companies can create value for society by adopting a net positive approach.
• Net positive businesses are more successful in the long run.
• Businesses should adopt a net positive approach to create a sustainable and just future for all.