Propaganda: Theory, Technique and Practice by Armando Santanna

A Comprehensive Guide to the Art of Persuasion

In today's world, propaganda is a powerful tool that can be used for both good and evil. It can be used to inform and educate the public, or it can be used to manipulate and control people. In his book, "Propaganda: Theory, Technique and Practice," Armando Santanna provides a comprehensive overview of the history, theory, and practice of propaganda.

Understanding Propaganda

Santanna begins by defining propaganda as "the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist." He then discusses the different types of propaganda, including:

• White propaganda: This is propaganda that is openly acknowledged and attributed to its source.
• Black propaganda: This is propaganda that is disguised or attributed to a false source.
• Grey propaganda: This is propaganda that is not clearly attributed to a source, or that is presented in a way that makes it difficult to determine its origin.

Santanna also discusses the different techniques that are used in propaganda, such as:

• Glittering generalities: These are vague and abstract terms that are used to create a positive emotional response without providing any specific information.
• Card stacking: This is the presentation of only one side of an argument, while ignoring or downplaying the other side.
• Name-calling: This is the use of negative labels to attack an opponent or their ideas.
• Fear-mongering: This is the use of fear to motivate people to take a certain action.

The History of Propaganda

Santanna provides a detailed history of propaganda, from its origins in ancient Greece and Rome to its use in modern times. He discusses how propaganda has been used in wars, political campaigns, and social movements. He also discusses the role of propaganda in the rise of totalitarian regimes, such as Nazi Germany and the Soviet Union.

The Practice of Propaganda

Santanna concludes his book by discussing the practice of propaganda. He provides advice on how to identify propaganda and how to resist its effects. He also discusses the ethical implications of using propaganda.

A Must-Read for Anyone Interested in Propaganda

"Propaganda: Theory, Technique and Practice" is a must-read for anyone interested in propaganda. It is a comprehensive and well-written book that provides a wealth of information on the history, theory, and practice of propaganda. Santanna's book is a valuable resource for scholars, students, and anyone else who wants to understand how propaganda works and how to resist its effects.

Why You Should Buy This Book

If you are interested in propaganda, then you need to buy this book. It is the most comprehensive and well-written book on the subject. Santanna provides a wealth of information on the history, theory, and practice of propaganda. His book is a valuable resource for scholars, students, and anyone else who wants to understand how propaganda works and how to resist its effects.

Don't miss out on this opportunity to learn more about propaganda. Order your copy of "Propaganda: Theory, Technique and Practice" today!