Sustainability - the Legitimization of a New Value - José Eli da Veiga

Sustainability: The Legitimization of a New Value

In his groundbreaking book, "Sustainability: The Legitimization of a New Value," José Eli da Veiga offers a comprehensive and thought-provoking exploration of the concept of sustainability and its increasing importance in today's world. Drawing on a wide range of disciplines, including economics, sociology, environmental science, and philosophy, Veiga argues that sustainability is not simply a buzzword or a passing trend, but rather a fundamental shift in the way we think about our relationship with the planet and its resources.

A New Paradigm for the 21st Century

Veiga begins by tracing the historical development of the concept of sustainability, from its roots in the environmental movement of the 1960s to its current status as a central tenet of global policy and business practice. He argues that sustainability is not just about protecting the environment, but also about creating a more just and equitable society and ensuring the long-term viability of our economic system.

The Three Pillars of Sustainability

Veiga identifies three key pillars of sustainability: environmental integrity, social justice, and economic viability. He argues that these three pillars are interdependent and mutually reinforcing, and that any attempt to achieve sustainability must address all three of them simultaneously.

• Environmental integrity refers to the need to protect the natural environment and its resources for future generations. This includes reducing pollution, conserving biodiversity, and mitigating climate change.
• Social justice refers to the need to create a more just and equitable society, both within and between countries. This includes addressing issues such as poverty, inequality, and discrimination.
• Economic viability refers to the need to ensure that our economic system is sustainable in the long term. This includes promoting economic growth, creating jobs, and reducing resource consumption.

The Business Case for Sustainability

Veiga argues that sustainability is not only a moral imperative, but also a sound business strategy. He presents a wealth of evidence showing that companies that adopt sustainable practices are more profitable, more resilient, and more attractive to investors.

• Sustainability can reduce costs. By reducing energy consumption, waste production, and regulatory compliance costs, sustainable practices can help companies save money.
• Sustainability can increase revenue. By appealing to environmentally conscious consumers and investors, sustainable companies can grow their market share and increase their profits.
• Sustainability can enhance brand reputation. Companies that are seen as being sustainable are more likely to be trusted and respected by consumers, which can lead to increased sales and profits.

The Path to a Sustainable Future

Veiga concludes by outlining a roadmap for achieving a sustainable future. He argues that we need to make a fundamental shift in the way we think about our relationship with the planet and its resources. We need to move from a mindset of exploitation to a mindset of stewardship. We need to recognize that we are all part of a larger ecosystem, and that our actions have consequences for the entire planet.

"Sustainability: The Legitimization of a New Value" is a must-read for anyone who is interested in the future of our planet. It is a comprehensive, thought-provoking, and inspiring book that will change the way you think about sustainability.

Why You Should Buy This Book

If you are looking for a book that will challenge your thinking and inspire you to make a difference, then "Sustainability: The Legitimization of a New Value" is the book for you. This book is essential reading for anyone who is interested in the future of our planet. It is a comprehensive, thought-provoking, and inspiring book that will change the way you think about sustainability.

Here are a few reasons why you should buy this book:

• It is a comprehensive overview of the concept of sustainability, drawing on a wide range of disciplines.
• It presents a compelling argument for why sustainability is not just a moral imperative, but also a sound business strategy.
• It outlines a roadmap for achieving a sustainable future.
• It is written in a clear and engaging style, making it accessible to readers of all backgrounds.

If you are ready to learn more about sustainability and how you can make a difference, then order your copy of "Sustainability: The Legitimization of a New Value" today.