The Body as Capital: Mirian Goldenberg

A Revolutionary Exploration of the Commodification of the Body

In her groundbreaking book, "The Body as Capital," Mirian Goldenberg delves into the complex and often unsettling relationship between the human body and the forces of capitalism. Drawing on a wealth of sources, including economics, sociology, and cultural studies, Goldenberg argues that the body has become a central site of economic value and exploitation in contemporary society.

The Commodification of the Body

Goldenberg begins by tracing the historical roots of the commodification of the body, showing how the body has been transformed from a source of labor and reproduction to a commodity that can be bought, sold, and traded. She argues that this process has been accelerated by the rise of neoliberalism, which has led to the erosion of social protections and the increasing privatization of healthcare and other essential services.

As a result, the body has become a key source of profit for corporations and other powerful interests. The beauty industry, the fitness industry, and the pharmaceutical industry are just a few of the industries that rely on the commodification of the body to generate billions of dollars in revenue.

The Impact on Individuals

The commodification of the body has a profound impact on individuals, both physically and psychologically. Goldenberg argues that the constant pressure to conform to unrealistic beauty standards can lead to body dysmorphic disorder, eating disorders, and other mental health problems. She also shows how the commodification of the body can lead to exploitation and abuse, particularly of women and marginalized groups.

A Call for Resistance

Goldenberg concludes by calling for resistance to the commodification of the body. She argues that we need to challenge the dominant narratives that equate beauty with thinness, youth, and whiteness, and we need to create a more inclusive and just society that values all bodies, regardless of their appearance.

A Must-Read for Anyone Concerned About the Future of Our Bodies

"The Body as Capital" is a powerful and provocative book that challenges us to rethink the way we think about our bodies and our place in the world. It is a must-read for anyone concerned about the future of our bodies and the future of our planet.

Praise for "The Body as Capital"

"A brilliant and timely book that exposes the hidden costs of the commodification of the body. Goldenberg's work is essential reading for anyone who wants to understand the forces that are shaping our world." - Naomi Klein, author of "The Shock Doctrine"

"A powerful and provocative book that challenges us to rethink the way we think about our bodies and our place in the world. Goldenberg's work is a must-read for anyone concerned about the future of our bodies and the future of our planet." - Rebecca Solnit, author of "Men Explain Things to Me"

"A groundbreaking book that will change the way you think about the body. Goldenberg's work is a major contribution to the fields of economics, sociology, and cultural studies." - Judith Butler, author of "Gender Trouble"