The Great Fair: A Reaction to the Anything Goes in Contemporary Art

Introduction

In his book "The Great Fair", Luciano Trigo argues that the contemporary art world has become a bloated, self-referential circus that has lost touch with its original mission of challenging and provoking society. Trigo contends that the art world has become so focused on money and celebrity that it has forgotten its responsibility to produce meaningful and thought-provoking art.

The Anything Goes Mentality

One of the main problems with the contemporary art world, according to Trigo, is the anything goes mentality that has taken hold. This mentality has led to a situation where anything can be considered art, regardless of its quality or meaning. As a result, the art world has become a free-for-all where anything goes and nothing is sacred.

The Cult of Celebrity

Another problem with the contemporary art world is the cult of celebrity that has developed. This cult has led to a situation where artists are more concerned with becoming famous than with producing good art. As a result, the art world has become a place where hype and self-promotion are more important than talent and creativity.

The Loss of Meaning

The anything goes mentality and the cult of celebrity have led to a loss of meaning in the contemporary art world. This loss of meaning has resulted in a situation where art is no longer able to challenge or provoke society. Instead, art has become a commodity that is bought and sold for its investment value.

The Great Fair

Trigo's book is a call for a return to the original mission of the art world. He argues that the art world needs to refocus on producing meaningful and thought-provoking art that challenges and provokes society. Trigo believes that the art world can only be saved if it is willing to reject the anything goes mentality and the cult of celebrity and return to its roots.

Conclusion

"The Great Fair" is a must-read for anyone who is interested in the contemporary art world. Trigo's book is a powerful indictment of the current state of the art world and a call for a return to its original mission. If you are interested in art, you need to read this book.

Why You Should Buy This Book

If you are interested in the contemporary art world, you need to buy this book. "The Great Fair" is a powerful indictment of the current state of the art world and a call for a return to its original mission. Trigo's book is a must-read for anyone who cares about art.

Here are a few reasons why you should buy this book:

• Trigo is a respected art critic who has been writing about the art world for over 30 years.
• Trigo's book is based on extensive research and interviews with artists, curators, and dealers.
• Trigo's book is written in a clear and engaging style that is accessible to both art experts and general readers.
• Trigo's book is a valuable resource for anyone who is interested in the contemporary art world.

Don't miss out on this important book. Order your copy of "The Great Fair" today!