The New Look: Design in the Fifties by Lesley Jackson

A Visual Feast of Mid-Century Modern Design

Step into the world of mid-century modern design with Lesley Jackson's captivating book, "The New Look: Design in the Fifties." This visually stunning volume takes you on a journey through the vibrant and innovative design landscape of the 1950s, showcasing the iconic works that shaped the era and continue to inspire designers today.

A Decade of Daring Creativity

The 1950s marked a period of remarkable creativity and experimentation in design. With the end of World War II and the rise of new technologies, designers embraced a spirit of optimism and innovation, pushing the boundaries of form and function. From sleek furniture and futuristic architecture to bold graphics and eye-catching fashion, the designs of the fifties exuded a sense of excitement and possibility.

Iconic Designers and Their Masterpieces

"The New Look" celebrates the visionary designers who left an indelible mark on the fifties design scene. Meet the likes of Charles and Ray Eames, whose groundbreaking furniture designs revolutionized the concept of modern living; Eero Saarinen, whose Tulip Chair and TWA Terminal building remain timeless symbols of mid-century modernism; and Florence Knoll, whose elegant and functional furniture pieces continue to grace homes and offices around the world.

A Global Perspective on Design

Jackson's book takes a global perspective, showcasing the diverse design influences that converged in the fifties. From the Scandinavian simplicity of Arne Jacobsen and Alvar Aalto to the organic forms of Brazilian modernism, the book highlights the cross-cultural exchange of ideas that enriched the design landscape of the era.

A Treasure Trove of Inspiration

"The New Look" is not just a historical account of mid-century modern design; it's a treasure trove of inspiration for contemporary designers and design enthusiasts alike. Each page is filled with stunning photographs, detailed drawings, and insightful commentary, providing a comprehensive understanding of the design principles and techniques that defined the fifties.

A Must-Have for Design Aficionados

Whether you're a seasoned design professional, a student of design history, or simply someone who appreciates the beauty of well-crafted objects, "The New Look: Design in the Fifties" is a must-have addition to your library. Immerse yourself in the world of mid-century modern design and discover the timeless appeal of this remarkable era.

Order Your Copy Today!

Don't miss out on this opportunity to own a piece of design history. Order your copy of "The New Look: Design in the Fifties" today and embark on a captivating journey through the world of mid-century modern design.