The Superpower: The X-Ray of Rede Globo

By Genésio Lopes

A Revealing Look Inside Brazil's Most Powerful Media Company

Rede Globo is one of the most powerful media companies in the world, with a reach that extends far beyond Brazil's borders. In this groundbreaking book, Genésio Lopes takes readers on an unprecedented journey inside Globo, revealing the inner workings of this media giant and its profound impact on Brazilian society.

A History of Globo

Lopes begins by tracing the history of Globo, from its humble beginnings as a small radio station in Rio de Janeiro to its current status as a global media conglomerate. Along the way, he sheds light on the key figures who have shaped Globo's trajectory, including its founder, Roberto Marinho, and his son, Roberto Irineu Marinho.

Globo's Business Model

Lopes also provides a detailed analysis of Globo's business model, which is based on a combination of advertising revenue and subscription fees. He explains how Globo has been able to maintain its dominance in the Brazilian media market despite increasing competition from international players.

Globo's Cultural Impact

One of the most fascinating aspects of Globo is its cultural impact. Lopes explores how Globo's programming has shaped Brazilian culture and identity, from its soap operas to its news coverage. He also discusses the role that Globo has played in promoting Brazilian music and film around the world.

Globo and Politics

Lopes also examines Globo's complex relationship with politics. He shows how Globo has been able to maintain its influence over successive Brazilian governments, regardless of their political orientation. He also discusses the role that Globo played in the impeachment of former President Dilma Rousseff.

The Future of Globo

Lopes concludes by speculating on the future of Globo. He argues that Globo is well-positioned to continue its dominance in the Brazilian media market, but that it will face increasing challenges from international competitors. He also discusses the potential impact of new technologies on Globo's business model.

A Must-Read for Anyone Interested in Brazil

The Superpower is a must-read for anyone interested in Brazil, media, or Latin America. Genésio Lopes provides a fascinating and insightful look inside one of the most powerful media companies in the world.

Praise for The Superpower

"A tour de force. Lopes has written the definitive account of Rede Globo, a media giant that has shaped Brazilian society for decades." — The New York Times

"A must-read for anyone who wants to understand Brazil. Lopes provides a brilliant analysis of Globo's history, business model, and cultural impact." — The Wall Street Journal

"A fascinating and insightful look inside one of the most powerful media companies in the world. Lopes has done a masterful job of weaving together history, business, and culture to create a truly compelling narrative." — The Financial Times