Think Again: The Power of Knowing What You Don't Know

In "Think Again," Clive Gifford argues that the key to success in today's rapidly changing world is not to have all the answers, but to be open to new ideas and willing to change your mind. He draws on a wealth of research in psychology, neuroscience, and philosophy to show how our brains are wired to resist new information and why it's so hard to admit when we're wrong. But he also offers practical strategies for overcoming these biases and becoming more open-minded.

Why We Resist New Information

One of the biggest obstacles to learning is our tendency to resist new information that challenges our existing beliefs. This is because our brains are wired to seek out information that confirms what we already believe, and to reject information that contradicts it. This is known as confirmation bias.

Confirmation bias is a powerful force, and it can lead us to make some very bad decisions. For example, if we're convinced that a certain stock is going to go up, we're more likely to ignore information that suggests otherwise. This can lead us to lose money.

The Importance of Being Open-Minded

In today's rapidly changing world, it's more important than ever to be open-minded. This means being willing to consider new ideas, even if they challenge our existing beliefs. It also means being willing to admit when we're wrong.

Being open-minded is not easy, but it's essential for success. If we're not open to new ideas, we'll quickly fall behind.

How to Become More Open-Minded

There are a number of things we can do to become more open-minded. Here are a few tips:

• Be aware of your biases. The first step to overcoming our biases is to be aware of them. Once we know what our biases are, we can start to challenge them.
• Seek out new information. One of the best ways to become more open-minded is to seek out new information that challenges your existing beliefs. This means reading books and articles from different perspectives, and talking to people who have different experiences than you do.
• Be willing to admit when you're wrong. This is one of the hardest things to do, but it's essential for becoming more open-minded. If we're not willing to admit when we're wrong, we'll never learn anything new.

Conclusion

In "Think Again," Clive Gifford makes a compelling case for the importance of being open-minded. He shows how our brains are wired to resist new information, and why it's so hard to admit when we're wrong. But he also offers practical strategies for overcoming these biases and becoming more open-minded.

If you want to be more successful in life, you need to be open to new ideas and willing to change your mind. "Think Again" will show you how.

Call to Action

If you're ready to start thinking again, order your copy of "Think Again" today. You won't be disappointed.