This is Service Design Doing - Applying Service Design Thinking in the Real World: A Practitioner's Handbook

Introduction

In today's competitive business landscape, organizations are constantly seeking ways to differentiate themselves and deliver exceptional customer experiences. Service design thinking has emerged as a powerful approach to achieving these goals by focusing on the user's needs and journey throughout their interactions with a service.

This comprehensive handbook, "This is Service Design Doing - Applying Service Design Thinking in the Real World," serves as an invaluable guide for practitioners looking to implement service design principles in their organizations. Written by a team of experienced service design experts, this book offers a wealth of practical insights, tools, and case studies to help you transform your service offerings and create memorable experiences for your customers.

Key Features

• Comprehensive Coverage: This book covers the entire service design process, from understanding user needs and journey mapping to prototyping and implementing service solutions.
• Real-World Examples: The book is packed with real-world case studies from various industries, showcasing successful service design implementations and the tangible benefits they brought to organizations.
• Practical Tools and Techniques: You'll gain access to a treasure trove of practical tools and techniques, including empathy maps, customer journey maps, and service blueprints, to help you apply service design thinking in your own projects.
• Expert Insights: The book features contributions from leading service design practitioners, sharing their experiences, challenges, and best practices to help you navigate the complexities of service design.

Benefits of Service Design Thinking

Service design thinking offers numerous benefits for organizations, including:

• Improved Customer Experience: By focusing on the user's perspective, service design helps you create experiences that are tailored to their needs and expectations, leading to increased customer satisfaction and loyalty.
• Enhanced Efficiency: Service design thinking enables you to identify and eliminate inefficiencies in your service processes, resulting in cost savings and improved operational performance.
• Innovation and Differentiation: By adopting a human-centered approach, service design encourages creativity and innovation, allowing you to develop unique and memorable service offerings that set you apart from competitors.
• Increased Agility: Service design thinking equips you with the tools and mindset to adapt quickly to changing customer needs and market trends, ensuring your organization remains competitive.

Who Should Read This Book?

This book is essential reading for anyone involved in service design, including:

• Service designers
• UX designers
• Product designers
• Business strategists
• Innovation managers
• Customer experience professionals

Whether you're a seasoned service design practitioner or just starting out, this book will provide you with the knowledge, tools, and inspiration you need to transform your service offerings and create exceptional customer experiences.

Conclusion

"This is Service Design Doing - Applying Service Design Thinking in the Real World" is a must-have resource for anyone looking to harness the power of service design thinking. With its comprehensive coverage, real-world examples, practical tools, and expert insights, this book will empower you to create innovative and user-centric services that delight your customers and drive business success.