Veiled Images: AIDS, the Press, and Language

In her groundbreaking book, "Veiled Images: AIDS, the Press, and Language," Susan Sontag explores the complex relationship between language, media, and the AIDS crisis. Sontag argues that the way in which the media portrays AIDS has a profound impact on public understanding and response to the disease. She examines how metaphors, euphemisms, and other linguistic devices can shape public perceptions of AIDS, and how these perceptions can influence policy decisions and individual behavior.

Language and the Construction of Reality

Sontag begins by arguing that language is not a neutral medium for conveying information. Rather, language actively constructs our understanding of the world around us. The words we use to describe something can shape our thoughts and feelings about it, and can even influence our behavior. This is especially true in the case of a complex and frightening disease like AIDS.

The Metaphor of War

One of the most common metaphors used to describe AIDS is that of war. This metaphor can be found in headlines, news stories, and even scientific papers. Sontag argues that this metaphor is not only inaccurate, but also harmful. It suggests that AIDS is a battle between good and evil, and that people with AIDS are the enemy. This can lead to discrimination and stigma, and can make it difficult for people with AIDS to get the care and support they need.

Euphemisms and the Avoidance of Reality

Another common linguistic device used in discussions of AIDS is euphemism. Euphemisms are words or phrases that are used to replace words that are considered taboo or unpleasant. For example, people with AIDS are often referred to as "victims" or "sufferers." Sontag argues that these euphemisms can be harmful because they obscure the reality of AIDS. They make it seem like AIDS is something that happens to other people, and not something that could happen to anyone.

The Power of Language

Sontag concludes by arguing that language has the power to shape our understanding of the world, and that this power can be used for good or for evil. She calls for a more responsible use of language in discussions of AIDS, and for a greater awareness of the impact that language can have on public policy and individual behavior.

Why You Should Read This Book

"Veiled Images: AIDS, the Press, and Language" is a must-read for anyone interested in the relationship between language, media, and public health. Sontag's analysis is insightful and provocative, and her writing is clear and engaging. This book is essential reading for anyone who wants to understand the AIDS crisis and its impact on society.

How to Purchase

"Veiled Images: AIDS, the Press, and Language" is available for purchase at major bookstores and online retailers.