What is Design?

A Comprehensive Guide to the Art and Science of Design

In his book "What is Design?", Wilton Azevedo takes readers on a journey through the world of design, exploring its history, principles, and applications. With over 30 years of experience in the field, Azevedo offers a unique perspective on the art and science of design, providing readers with a comprehensive understanding of the subject.

Design: A Definition

Azevedo begins by defining design as "the process of creating a plan or specification for the construction of an object or system." He argues that design is not simply about aesthetics, but also about function, usability, and sustainability. Good design, he says, is "the result of a thoughtful and creative process that takes into account the needs of the user, the constraints of the environment, and the overall goals of the project."

The History of Design

Azevedo traces the history of design from its origins in ancient Greece and Rome to its modern-day applications in a wide range of fields, including architecture, product design, graphic design, and web design. He discusses the major movements and influences in design history, and highlights the work of some of the most influential designers of all time.

The Principles of Design

Azevedo identifies seven key principles of design:

• Unity: The visual elements of a design should work together to create a cohesive whole.
• Variety: A design should include enough variety to be interesting, but not so much that it becomes cluttered.
• Balance: The elements of a design should be arranged in a way that creates a sense of equilibrium.
• Emphasis: A design should have a focal point that draws the viewer's eye.
• Rhythm: The elements of a design should be arranged in a way that creates a sense of movement.
• Proportion: The elements of a design should be sized and positioned in a way that creates a sense of harmony.
• Color: The colors used in a design should complement each other and create a desired mood or atmosphere.

The Applications of Design

Azevedo discusses the applications of design in a wide range of fields, including:

• Architecture: Design is essential for creating buildings that are functional, safe, and aesthetically pleasing.
• Product design: Design plays a key role in the development of products that are user-friendly, efficient, and attractive.
• Graphic design: Design is used to create visual communications, such as logos, posters, and websites.
• Web design: Design is essential for creating websites that are easy to use, informative, and visually appealing.

The Future of Design

Azevedo concludes by discussing the future of design, and how it will continue to evolve in the years to come. He argues that design will become increasingly important as the world becomes more complex and interconnected. Designers, he says, will play a key role in shaping the future of our world.

Why You Should Read This Book

"What is Design?" is a must-read for anyone interested in learning more about the art and science of design. Azevedo's comprehensive and engaging book provides readers with a deep understanding of the subject, and will inspire them to think more critically about the design of the world around them.

Order Your Copy Today!

"What is Design?" is available now from Amazon, Barnes & Noble, and other major retailers. Order your copy today and start your journey into the world of design!