What is Marketing?

A Comprehensive Guide to Marketing Concepts, Strategies, and Practices

In today's competitive business landscape, understanding marketing is crucial for success. "What is Marketing?" by Raimar Richers serves as an invaluable resource for both aspiring and seasoned marketers, providing a comprehensive exploration of marketing concepts, strategies, and practices. With over 1500 pages of insightful content, this book is a must-have for anyone looking to excel in the field of marketing.

Key Features:

• Comprehensive Coverage: Richers delves into every aspect of marketing, from market research and consumer behavior to product development, pricing, promotion, and distribution.
• Real-World Examples: The book is filled with real-world examples and case studies from leading brands, illustrating how marketing theories are applied in practice.
• Expert Insights: Richers draws upon his extensive experience in marketing to provide valuable insights and practical advice for marketers at all levels.
• Engaging Writing Style: Written in an engaging and accessible style, "What is Marketing?" makes complex marketing concepts easy to understand and apply.

Chapter Highlights:

Chapter 1: The Basics of Marketing

• Introduces the fundamental concepts of marketing, including the marketing mix, target market, and marketing strategy.
• Explains the importance of understanding customer needs and wants, and how to conduct market research to gather relevant data.

Chapter 2: Market Segmentation and Targeting

• Discusses the process of segmenting a market into distinct groups of customers with similar needs and preferences.
• Provides guidance on selecting target markets and developing tailored marketing strategies for each segment.

Chapter 3: Product Development and Branding

• Explores the process of developing new products and services, from ideation to launch.
• Explains the importance of branding and how to create a strong brand identity.

Chapter 4: Pricing Strategies

• Examines different pricing strategies, including cost-plus pricing, value-based pricing, and competition-based pricing.
• Provides insights into how to set prices that maximize revenue and profitability.

Chapter 5: Promotion and Advertising

• Covers various promotional methods, including advertising, public relations, sales promotion, and direct marketing.
• Discusses the role of digital marketing and social media in modern promotion strategies.

Chapter 6: Distribution and Logistics

• Explores the different channels of distribution, including direct distribution, retail distribution, and e-commerce.
• Explains the importance of logistics in ensuring efficient and effective delivery of products to customers.

Chapter 7: Customer Relationship Management

• Introduces the concept of customer relationship management (CRM) and its role in building long-term customer loyalty.
• Provides strategies for improving customer service and satisfaction.

Chapter 8: Marketing Analytics and Metrics

• Discusses the importance of marketing analytics in measuring the effectiveness of marketing campaigns.
• Explains how to use key performance indicators (KPIs) to track progress and make data-driven decisions.

Why You Should Read This Book:

"What is Marketing?" is an essential resource for anyone looking to gain a comprehensive understanding of marketing. Whether you're a student, a professional marketer, or an entrepreneur, this book will provide you with the knowledge and tools you need to succeed in today's competitive business environment.

Call-to-Action:

Don't miss out on this opportunity to enhance your marketing skills and knowledge. Order your copy of "What is Marketing?" by Raimar Richers today and take your marketing career to the next level!