Who's Right?

In "Who's Right?", Jaclynn Morris takes a deep dive into the world of persuasion, exploring the psychological and emotional factors that influence our beliefs and decisions. Drawing on cutting-edge research and real-world examples, Morris argues that we are all susceptible to being swayed by others, even when we think we are being objective.

The Science of Persuasion

Morris begins by examining the science of persuasion, explaining how our brains are wired to be influenced by others. She discusses the role of emotions, social norms, and cognitive biases in shaping our beliefs and behaviors. For example, she shows how we are more likely to believe something if it is presented by someone we trust or if it is consistent with our existing beliefs.

The Art of Persuasion

Morris then turns to the art of persuasion, offering practical advice on how to influence others effectively. She covers a wide range of topics, including how to build rapport, how to use evidence and logic, and how to appeal to emotions. She also discusses the importance of being authentic and ethical in your persuasion attempts.

The Power of Persuasion

In the final section of the book, Morris explores the power of persuasion in various contexts, from politics to marketing to everyday life. She shows how persuasion can be used for good or for evil, and she argues that it is important to be aware of the power of persuasion so that we can use it wisely.

Why You Should Read This Book

"Who's Right?" is a fascinating and thought-provoking book that will change the way you think about persuasion. It is a must-read for anyone who wants to understand how to influence others and how to protect themselves from being influenced.

Here are a few reasons why you should read "Who's Right?"

• You will learn the science of persuasion and how it works.
• You will discover the art of persuasion and how to use it effectively.
• You will explore the power of persuasion in various contexts.
• You will gain a deeper understanding of yourself and others.
• You will be able to make better decisions and influence others more effectively.

Order Your Copy Today!

"Who's Right?" is available now in hardcover, paperback, and audiobook. Order your copy today and start learning the secrets of persuasion!