Why Are Communications and the Arts Converging?

In her book, "Why Are Communications and the Arts Converging?", Lucia Santaella explores the convergence of communications and the arts, arguing that these two fields are increasingly becoming intertwined and interdependent. She draws on a wide range of examples from the worlds of art, music, literature, and film to illustrate how these fields are merging and how this convergence is changing the way we think about and experience art and communication.

The Convergence of Communications and the Arts

Santaella begins by defining communications and the arts and discussing their traditional roles in society. She then argues that these two fields are converging for a number of reasons, including:

• The rise of digital technology: Digital technology has made it possible to create, distribute, and consume art and communication in new ways. This has led to a blurring of the boundaries between the two fields, as artists and communicators increasingly use the same tools and techniques to create their work.
• The changing nature of the audience: The audience for art and communication is also changing. Today's audiences are more fragmented and diverse than ever before, and they are increasingly demanding content that is tailored to their individual interests. This has led to a shift away from traditional forms of art and communication and toward more interactive and participatory forms.
• The globalization of culture: The globalization of culture has also contributed to the convergence of communications and the arts. As cultures around the world become more interconnected, artists and communicators are increasingly drawing on a wider range of influences and perspectives. This has led to a more eclectic and hybrid forms of art and communication.

The Impact of Convergence on Art and Communication

The convergence of communications and the arts is having a profound impact on both fields. On the one hand, it is creating new opportunities for artists and communicators to reach a wider audience and to experiment with new forms of expression. On the other hand, it is also challenging traditional notions of art and communication and raising questions about the future of these fields.

Santaella argues that the convergence of communications and the arts is a positive development that is leading to a more vibrant and diverse cultural landscape. She concludes by calling for artists and communicators to embrace this convergence and to use it to create new and innovative works of art and communication.

Why You Should Read This Book

"Why Are Communications and the Arts Converging?" is a must-read for anyone interested in the future of art and communication. Santaella's insights into the convergence of these two fields are both thought-provoking and inspiring. This book is a valuable resource for artists, communicators, and anyone else who wants to understand the changing landscape of cultural production.

Conclusion

In "Why Are Communications and the Arts Converging?", Lucia Santaella offers a compelling argument for the convergence of these two fields. She draws on a wide range of examples to illustrate how this convergence is happening and how it is changing the way we think about and experience art and communication. This book is a must-read for anyone interested in the future of art and communication.