Why Business People Speak Like Idiots - Brian Fugere and Others

Why Business People Speak Like Idiots - Brian Fugere and Others

Why Business People Speak Like Idiots: A Guide to Improving Your Communication Skills

Introduction

In today's fast-paced business world, effective communication is more important than ever. Yet, many business people continue to make the same mistakes when it comes to speaking and writing. They use jargon, clichés, and empty phrases that make them sound like idiots.

This book will help you avoid these common pitfalls and improve your communication skills. You'll learn how to:

  • Use clear and concise language
  • Avoid jargon and clichés
  • Be persuasive and influential
  • Write effective emails and presentations
  • Give great speeches

The Problem with Business Jargon

Jargon is specialized language that is used by a particular group of people. It can be helpful for communicating within a group, but it can also be confusing and alienating to outsiders.

For example, the tech industry is notorious for its use of jargon. Terms like "cloud computing," "big data," and "machine learning" are often used without explanation, which can make it difficult for non-technical people to understand what's being said.

Jargon can also be a sign of laziness. When people use jargon, they're often trying to avoid saying something in a clear and concise way. They may also be trying to sound more important or intelligent than they actually are.

How to Avoid Jargon

The best way to avoid jargon is to be aware of it. When you're speaking or writing, take a step back and ask yourself if you're using any terms that might be unfamiliar to your audience. If you're not sure, err on the side of caution and use a more common word.

You can also find alternatives to jargon by using a dictionary or thesaurus. There are also many online resources that can help you find plain language alternatives to jargon.

The Problem with Clichés

Clichés are overused phrases that have lost their original meaning. They're often used because they're easy to remember and they can sound impressive. However, clichés can also make you sound like you're not very original or creative.

For example, the phrase "think outside the box" is a cliché that's been used to death. It's so overused that it's lost its meaning. When people use this phrase, they're often not really saying anything new or interesting.

How to Avoid Clichés

The best way to avoid clichés is to be aware of them. When you're speaking or writing, take a step back and ask yourself if you're using any phrases that are overused. If you're not sure, err on the side of caution and use a more original phrase.

You can also find alternatives to clichés by using a dictionary or thesaurus. There are also many online resources that can help you find fresh and original phrases.

The Problem with Empty Phrases

Empty phrases are words or phrases that don't have any real meaning. They're often used to fill space or to sound more important. However, empty phrases can make you sound like you're not very intelligent or credible.

For example, the phrase "at the end of the day" is an empty phrase that's often used to end a sentence. It doesn't really add anything to the sentence, and it can make you sound like you're not very sure of what you're saying.

How to Avoid Empty Phrases

The best way to avoid empty phrases is to be aware of them. When you're speaking or writing, take a step back and ask yourself if you're using any words or phrases that don't have any real meaning. If you're not sure, err on the side of caution and remove them.

You can also find alternatives to empty phrases by using a dictionary or thesaurus. There are also many online resources that can help you find meaningful and impactful words and phrases.

Conclusion

By avoiding jargon, clichés, and empty phrases, you can improve your communication skills and make a better impression on your colleagues, clients, and customers. So, what are you waiting for? Start speaking and writing like a pro today!